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Happiness Management and Social Marketing: A wave of sustainability and creativity

Edited By Rafael Ravina Ripoll, Luis Bayardo Tobar Pesántez, Araceli Galiano Coronil and José Marchena Dominguez

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

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Anabel Fondón Ludeña holds a Ph.D in sociology from the Extremadura University (2012), a Master’s in Scientific Dissemination and Knowledge Management from the University of Salamanca (2001) and a Bachelor’s Degree in Sociology (2000) from the same university. She also has extensive complementary training focused on teaching and research at the UEX where she has been a teacher since 2009. She is currently a teaching and research staff at the King Juan Carlos University in Madrid. Likewise, he has carried out research and teaching projects with the University of Nevsehir in Turkey (2011–2014). Her professional path focus around four areas: the private area (Gestevisión, Carat Spain, Espacio & Publicidad), The Public Area (city Of Madrid, Generalitat Valenciana, Eap, Gobex), The Third Sector (trans-formando Soc. Coop And Acpp) And The University (uex And Universidad De Mayores). Teaching regulated at the University is linked to the Sociology of Education, the Sociology of Gender and Family Relations, the Sociology of Business and Social Action. She is also a professor at the University of Seniors, teaching Sociology of Communication and Political Sociology since 2009. In the university management, her positions include coordination of degrees (Master of Secondary Education), subjects (Sociology of Education, Sociology of Gender and Family Relations, Processes of teaching and learning), courses (innovation social, entrepreneurship, introduction of a gender perspective) and a sub-direction of the Office for Equality of the UEX (2011–2012). Regarding the relevant research projects include: The transformative dimension of TC for equality (2012–2013)...

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