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From International to Local English – And Back Again

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Edited By Roberta Facchinetti, David Crystal and Barbara Seidlhofer

All languages encode aspects of culture and every culture has its own specificities to be proud of and to be transmitted. The papers in this book explore aspects of this relationship between language and culture, considering issues related to the processes of internationalization and localization of the English language. The volume is divided into two sections, complementing each other; the first one (Localizing English) focuses on the significance of ethnic knowledge, local culture, and tradition wherever English is used. The second one (Internationalizing English) deals with the degrees and patterns of internationalization of English deriving from its contact with diverse cultures and its adaptation to different professional settings and communicative purposes.

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ROBERTA FACCHINETTI, DAVID CRYSTAL, BARBARA SEIDLHOFER Introduction .................................................................................... 7 Section I Localizing English DAVID CRYSTAL The future of Englishes: going local ..............................................17 JILL HALLETT Code switching in diasporic Indian and Jewish English language media ...............................................27 CRISTIANA CHIARINI Israeli politeness in English: an intercultural perspective ........................................................... 51 WANNAPA TRAKULKASEMSUK and NAMTIP PINGKARAWAT A comparative analysis of English feature articles in magazines published in Thailand and Britain: Linguistic aspects ...........................................................................79 FRANCA POPPI Investigating ELF group membership: A case study focusing on The Baltic Times ....................................93 6 Contents MARA LOGALDO ‘Only the immigrants can speak the Queen’s English these days’ but all kids have a Jamaican accent: Overcompensation vs. urban slang in multiethnic London ......... 115 Section 2 Internationalizing English BARBARA SEIDLHOFER Giving VOICE to English as a Lingua Franca........................... 147 MARTA DEGANI The Pakeha myth of one New Zealand /Aotearoa: An exploration in the use of Maori loanwords in New Zealand English ...............................................................165 IRINA KHOUTYZ The pragmatics of anglicisms in modern Russian discourse .......197 MARIA CRISTINA GATTI A ‘persuasive’ upturn. Textual and semiotic variations in the intercultural recontextualisation of financial discourse .........209 ELISABETTA ADAMI ELF and sign-making practices on YouTube: Between globalisation and specificities .......................................235 Notes on contributors ...................................................................265

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