A Generic Perspective
What are the social functions of China Daily editorials? How are these functions realized in the editorial texts? These are the questions the author focused on carrying out this study, which is aimed at exploring the reasons for the discourse practice of editorials of China Daily.
Beyond describing the language features of China Daily editorials, this book attempts to explain Interpersonal Rhetoric from cultural and social perspectives.
1 Introduction 9
1 Introduction 1.1 Purpose of the study The purpose of this study is to analyze the interpersonal rhetorical patterns employed in editorials of China Daily. Editorials are the most important part of the newspaper; they aim to shape opinion and influence behavioral patterns. The research is principally based on systemic functional linguistics, CDA and genre theories. Nowadays, mass communication plays a very important role in society. As an important means of mass communication and a form of discursive practice, the media has therefore acquired a significant position in society (Fowler et al. 1979; van Dijk 1987a, 1988 a, 1988 b; Fairclough 1998). For this reason, the last few decades have witnessed a great deal of research on media or print media language from various perspectives (Hartley 1981; Fowler 1991; van Dijk 1991; Fairclough 1995; Bell and Garrett 1998; White 1998; Martin and White 2005; Albakry 2005; Xin Bin 2000; Xin Hong 2000; Liu Chengyu 2002; Fan Hong 2002). Editorials, as one of the major discourse genres in the print newspaper, have also been investigated from various perspectives (Fowler 1991; van Dijk 1992; Bolíver 1994; Westin 2002; Morley 2004; Yang Xueyang 2001). 1.2 Significance of the study We all know that mass communication has become more and more important in daily life. The same is true of editorials in the print media. Editorials carry much more weight than other genres since they are mainly used to express the newspaper’s opinions and attitudes on current affairs. Through adopting positions and expressing...
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