A Generic Perspective
What are the social functions of China Daily editorials? How are these functions realized in the editorial texts? These are the questions the author focused on carrying out this study, which is aimed at exploring the reasons for the discourse practice of editorials of China Daily.
Beyond describing the language features of China Daily editorials, this book attempts to explain Interpersonal Rhetoric from cultural and social perspectives.
3 Towards an Analytical Modelof Editorial Discourse Analysis 49
3 Towards an Analytical Model of Editorial Discourse Analysis 3.1 Introduction Schaefer (see Vermeer 2002: 5) concisely summarizes the functions of editorials as follows: “Traditionally, editorials assess and evaluate policies, politics, and politicians, and […] provide ‘opinion leadership’ to the public.” This definition of editorial presupposes that evaluation will be a key factor in this kind of discourse. Based on the characteristics of editorials and the theoretical foundations discussed above, I will, in this chapter, propose an analytical framework for editorial discourse analysis. 3.2 Current research on editorials 3.2.1 The definition of editorial Editorials, one of the major features of the print newspaper, function as an instrument for conveying opinions and usually employ textual strategies which foreground the speech act of offering values and beliefs (Fowler 1991: 208–209). A newspaper’s opinion on what it considers to be the important issues on the day of publication can be found in the leader or editorial opinion column. This is usually located in a fixed position on a left hand page, sometimes page two, or the left-hand page of the centre spread. It is set in larger than normal type, often inside panel rules, so that it stands out from the rest of the paper and can be found easily. Regular reading of the leaders in a newspaper over a period will give a vivid insight into where it stands on the main current issues (Hodgson 1987: 229). As for editorials published in China Daily, they always appear on the fourth or sixth...
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