Show Less

Identities across Media and Modes: Discursive Perspectives

Series:

Edited By Giuliana Elena Garzone and Paola Catenaccio

The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated.
In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding – and adaptable – discursive space.

Prices

Show Summary Details
Restricted access

MARIA CRISTINA PAGANONI ‘The Opinion and the Counter Opinion’: News Framing and Double Voicing on Al Jazeera English 237

Extract

MARIA CRISTINA PAGANONI ‘The Opinion and the Counter Opinion’: News Framing and Double Voicing on Al Jazeera English 1. Background and study design Since its foundation in the tiny Gulf emirate and former British colony of Qatar in 1996, the Arab network Al Jazeera has impressively developed into a global media player, thanks to an involved and often radical style in news reporting which gained popularity during the 2000 Intifada and was later tested in the aftermath of 9/11. Its global reputation was gained with ‘Operation Enduring Freedom’ in Afghanistan in October 2001, whose coverage made the network the first non-Western medium in history to control the narrative of a global conflict (Della Ratta 2005: 133-135). The peak of its popularity was reached in 2006 with the debut of an international channel in English and bureaus in London, Washington and Kuala Lumpur besides the main company headquarters in Doha. In order to adjust to the new TV channel, the English-language website was also restyled.1 Throughout its relatively short history, the network, whose motto is to provide ‘the opinion and the counter opinion’, has been hailed as an innovative voice among the Arab media and credited with setting new global journalistic standards that rival the flow of information from such Western giants as the BBC and the CNN (Castells 1997/2004). According to a number of media scholars, the ‘Al Jazeera phenomenon’ (Zayani 2005) was propelled to the forefront of the global news scenario by a combination of historical events that are...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.