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Identities across Media and Modes: Discursive Perspectives

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Edited By Giuliana Elena Garzone and Paola Catenaccio

The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediated or web-based settings, but also in more traditional media (press, cinema, TV). The basic assumption shared by all contributors is that communication is the locus where identities, either collective, social or individual, are deliberately constructed and negotiated.
In their variety of topics and approaches, the studies collected in this volume testify to the criticality of representing personal, professional and organizational identities through the new media, as their ability to reach a virtually unlimited audience amplifies the potential political, cultural and economic impact of discursive identity constructions. They also confirm that new highly sophisticated media can forge identities well beyond the simply iconic or textual representation, generating deeply interconnected webs of meaning capable of occupying an expanding – and adaptable – discursive space.

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Notes on Contributors 371

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Notes on Contributors MIRIAM BAIT is a Tenured Researcher at Università degli Studi di Milano, Italy, where she teaches Business English in the Human Resources and Administration Studies Degree Programmes in the Faculty of Political Science. She also teaches an English course in newswriting for the Master of Journalism at the same university. Her research interests focus on English for Specific Purposes, business communication and language in the media. She has authored an essay for the journal Culture (Ethical Issues in Public Administration Press Releases: The WHO Healthy Cities Programme, 2004), a volume (English for Business Administration and Human Resources. Theory and Practice, 2004), and co-authored a Dictionary of Tourism and Catering (2003) and a Business Dictionary (2004). Her most recent articles in edited volumes are “Language and Identity in Public Administration: a Case Study of the City of Belfast” (in press), and “The Representation of Mission on Institutional and Corporate Websites: A Case of Migration of Discursive Practices” (in press). CLARA BULFONI is a Tenured Researcher in Chinese Language and Literature in the Faculty of Political Science, Università degli studi di Milano, Italy. After attaining a bachelor degree in Oriental Languages and Literatures from the Ca' Foscari University of Venice, she was the recipient of scholarships granted by the Italian Ministry of Foreign Affairs and by the Chinese Ministry of Education for study and research at Tianjin Nankai University, Shanghai Fudan University and at Beijing Normal University. Her research focuses on Chinese linguistics, and more specifically on the evolution...

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