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The Invisible Scissors

Media Freedom and Censorship in Switzerland

Marc Höchli

A watchdog, a genuine fourth estate working in the service of a free and liberal democracy, diverse and discursive: this is what we expect of the media. This is how most of the media present themselves: altruistic, serving the interests of res publica and public opinion and promoting democratic discourse. And this is how most Swiss people see their media.
Yet, does the shining image correspond to reality? Or are the much-praised journalistic Elysium of Switzerland and the diversity and quality of the Swiss media tarnished? And to what extent is freedom of the media guaranteed?
This research into the mass media of Switzerland highlights the current threats to the freedom of the media and identifies the scissors of censorship. It scrutinizes the power of advertising, the battle for market share, the infiltration of PR agencies into editorial offices, the quality of journalistic training, self-censorship and infotainment as the supreme credo. The findings show that freedom of the media in Switzerland is severely jeopardised.

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330 20 Bibliography and References 20.1 Literature459 Andrey, Georges. 1983. Auf der Suche nach dem neuen Staat 1798-1848 (Searching for the New State 1798-1848). In: Geschichte der Schweiz – und der Schweizer (History of Switzerland – and the Swiss). Vol. 2. Basel: Helbling & Lichtenhahn. Anselm, Jappe. 2005. Die Abenteuer der Ware. Für eine neue Wertkritik (The Adven- tures of the Commodity. For a New Critique of Value). Münster: Unrast-Verlag. Armborst, Matthias. 2006. Kopfjäger im Internet oder publizistische Avantgarde? Was Journalisten über Weblogs und ihre Macher wissen sollten. (Headhunters in the Internet or Journalistic Avant-gardism? What Journalists need to know about Weblogs and their Authors.). Münster: Lit-Verlag. Baerns, Barbara. 1991. Journalismus oder Öffentlichkeitsarbeit? Zum Einfluss im Mediensystem (Journalism or PR Activity? On the influence in the media system). Cologna: Verlag Wissenschaft u. Politik. Baudelaire, Charles. 1997. “L’ennemi”. In: Die Blumen des Bösen/Les Fleurs du Mal. München: dtv-Verlag. [First published 1857]. Bauer, Max. 1975. Die politische Presse und ihre Verhältnisse im Kanton Schwyz. Von den Anfängen bis 1850. (The Political Press and its Relationships in the Can- ton of Schwyz. From the Beginnings until 1850.). Fribourg: University of Fribourg. Beck, Ulrich. 1986. Risikogesellschaft. Auf dem Weg in eine andere Moderne. (Risk Society. Towards a New Modernity.) Frankfurt a.M.: Suhrkamp. Beck, Ulrich. 1997a. Kinder der Freiheit (Children of Freedom). Frankfurt a.M.: Suhrkamp. Beck, Ulrich. 1997b. Macht und Gegenmacht im globalen Zeitalter. Neue weltpoli- tische Ökonomie. Edition Zweite Moderne (Power in the Global Age. New Political Economy. Edition...

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