In this context not only the specialized lexis is analysed, but rather the ways in which different geo-political cultures construe, manifest and establish their identities. Although it is difficult to classify pragmatic usages of language, the six chapters in the first section deal with language and culture following a genre-based approach, whereas the six chapters of the second section specifically consider corporate identity in intercultural interactions.
This volume, which aims to avoid stereotypes and promote mutual understanding, is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference, held in Turin, August 2010.
RITA SALVI / HIROMASA TANAKA Introduction 13
RITA SALVI / HIROMASA TANAKA Introduction This volume is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference which was held in Turin, 24-28 August 2010. It was a pleasure to participate in the event, held in one of the most prestigious universities in Italy. The conference could have never been organized without the scientific com- petence and the dynamic involvement of Giuseppina Cortese, President of AIA and chief member of the Academic Programme Committee. The high quality of the lectures given during the seminar ‘Inter- cultural Interactions in Business and Management’ and the very posi- tive feedback we received led us to collect the findings of the individ- ual pieces of research which cover a wide variety of intercultural pro- fessional encounters. 1. The nature of the seminar The seminar sought to explore written and oral strategies in two broad fields of professional discourse, business and management, in which English – due to the increasingly globalized context – is adopted as a lingua franca. As such, the language becomes vehicular, but it also ac- quires forms and features which express the different sociolinguistic realities of the interlocutors. More specifically, chapters focus on particular situations which allow us to analyse and compare interactions between Eastern/West- ern European speakers of English, as well as Asian/European/North American speakers. Both quantitative and qualitative methodological approaches to discourse analysis have been adopted. 14 Rita Salvi / Hiromasa Tanaka Geo-political diversities and the contrast between local/national...
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