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The Language Factor in International Business

New Perspectives on Research, Teaching and Practice


Edited By Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs and Elizabeth de Groot

This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the ‘language factor’ in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.


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Notes on Contributors 313


Notes on Contributors JUDITH AINSWORTH is completing a Ph.D. in Second Language Di- dactics in the Faculté des Sciences de l’Éducation, Université de Mon- tréal. She received a D.E.A. in Linguistics from the Université de Provence, France. Her research interests include second language pedagogy, languages for specific purposes, assessment and evaluation, active teaching methods and university pedagogy. JOLANTA ARITZ received her Ph.D. in linguistics from the University of Southern California. She is an Associate Professor of Clinical Man- agement Communication at the USC Marshall School of Business. Jolanta Aritz conducts research on small group communication, cross- cultural issues, leadership and business discourse. She has published in the Journal of Intercultural Communication Research, Journal of Business Communication, and Journal of Asian Pacific Communica- tion. Together with Robyn Walker she is an editor of the upcoming book Discourse Perspectives on Organizational Communication. CARMELA BRIGUGLIO (Ph.D.) has a background in language teaching and applied linguistics, and a special interest in internationalisation of curriculum and intercultural communication. Briguglio has been in- volved in language education both at secondary and tertiary levels, as a Policy Consultant, Languages Adviser, Moderator and Lecturer in Modern Languages. Over the last sixteen years she has worked at Curtin University, where she was Foundation Manager of the WA Office of the National Languages and Literacy Institute of Australia. Briguglio is currently an Associate Professor in the Curtin Business School and Manager of the CBS Communication Skills Centre. PAOLA CATENACCIO is Associate Professor of English Linguistics and Translation at...

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