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Researching Discourse in Business Genres

Cases and Corpora

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Edited By Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs and Elizabeth de Groot

The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

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Contents PAUL GILLAERTS, ELIZABETH DE GROOT, SYLVAIN DIELTJENS, PRISCILLA HEYNDERICKX, GEERT JACOBS Researching Discourse in Business Genres: Cases and Corpora .......... 7 Section 1: Internal Discourse PAUL GILLAERTS Email Use in a Belgian Company: Looking for the Hybridity of the Genre .............................................. 15 NADINE VAN DEN EYNDEN MORPETH Politeness and Gender in Belgian Organisational Emails .................. 33 STEPHEN BREMNER Working with Genre Systems: Accommodating Multiple Interests in the Construction of Organisational Texts ....................................... 53 Section 2: Executive Discourse BERNA HENDRIKS, MARGOT VAN MULKEN Dear Worker: A Corpus Analysis of Internal CEO Letters ................ 73 BIRGITTE NORLYK Genres at the Top: Leadership, Management and Genre .................... 97 JANET BOWKER From ‘Communities of Practice’ to ‘Communities of Learning’: Interdiscursivity in Changing Corporate Priorities ........................... 115 Section 3: Organisational Discourse ELIZABETH DE GROOT Who's to Blame? Attribution in English Earnings Press Releases Originating in the Netherlands, the United States and Russia .......... 141 BELINDA CRAWFORD CAMICIOTTOLI Downplaying the Downturn: A Critical Analysis of Interdiscursivity in Earnings Calls ............................................... 163 HEIDI VERPLAETSE, BIRGITTA MEEX German and English Corporate Mission Statements as Hybrid Internal/External Communication: Expressions of Competence and HR Competencies ......................... 181 Notes on Contributors ....................................................................... 211

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