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Creativity and Innovation in Language Education

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Edited By Carmen Argondizzo

This volume sheds light on Creativity and Innovation in Language Education as key issues for the development of personal, professional and social competences and aims at highlighting the relevance of such concepts which education at any level, in any sector and at any time should continuously stimulate and enhance. The prefaces and the interrelated sections explore the concept of creativity linked with issues such as cultures and language use, language teaching, business settings, technology. This is carried out following theoretical and practical perspectives which integrate with each other.
The volume is published in a historical moment in Europe in which the European Commission is celebrating the 10th Anniversary of the Barcelona Agreement (2002-2012), which emphasized the importance of learning two languages in addition to the mother tongue. The volume reflects on strategies for achieving these objectives, while underlining the belief that creativity is a skill which needs to be identified, stimulated and nurtured for the benefit of the entire society.

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Prefaces RONALD CARTER ........................................................................9 DIANE LARSEN-FREEMAN ....................................................... 10 LEONARD ORBAN ..................................................................... 11 CARMEN ARGONDIZZO Introduction ....................................................................................... 13 Section 1 Creativity, Cultures and Language Use RÉGINE LAUGIER Languages, Cultures and the Discourse of Advertising ................... 27 MARIE J. MYERS Evaluating Creativity and Innovation in Second Language Teachers’ Discourse ........................................ 45 JOHN B. TRUMPER and MARTA MADDALON Standard and Identity: Two Case Studies ......................................... 63 Section 2 Creativity and Language Teaching ROSSELLA PUGLIESE and SERAFINA FILICE Plurilingual Communication: A Polyglot Model for a Polyglot World .......................................................................... 85 6ANILA R. SCOTT-MONKHOUSE Learner Autonomy and Multiple Intelligences in Vocabulary Learning: A Student-centred Project ............................ 111 IAN MICHAEL ROBINSON Corpus Linguistics and Fairy Tales ................................................ 125 FABRIZIA VENUTA The Use of Films as a Second and Foreign Language Acquisition Resource ..................................................... 137 ANNA DE MARCO and EUGENIA MASCHERPA The Role of Grammar Teaching: A Proposal for Chinese Students of Italian L2 ............................... 147 Section 3 Creativity in Business Settings CARMEN ARGONDIZZO, ANNA MARIA DE BARTOLO, LYDIA GÒMEZ GARCÌA, MARTIÑA PIÑEIRO DE LA TORRE and ISABEL FIGUEIREDO-SILVA Intercultural Communication in Academic and Professional Settings: Voices from Two European Projects ............................... 171 ERWIN SNAUWAERT Intercultural Competence and CLIL as a Way to Business Orientation in Spanish Foreign Language ...................... 193 CLAIRE ELIZABETH WALLIS From Reality Television to Reality Performance: The Use of Authentic Non-Didactic Materials ............................... 207 Y.L. TERESA TING Into the Business Brains of Learners: How Neuroscience Research can Guide the Development of Language Learning Materials .............................. 223 Contents 7PAOLA GAUDIO Creativity from the Familiar to the Foreign: Learning Business English with the Help of Anglicisms...

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