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Evolving Genres in Web-mediated Communication


Edited By Sandra Campagna, Giuliana Elena Garzone and Cornelia Ilie

This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more ‘traditional’ Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and microblogging as the applications that are most representative of the properties of the new platforms. In all chapters the starting point is an awareness of the need to renew or adapt existing analytical tools to make them applicable to the new objects of investigation.


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Web 2.0


ELIZABETH ROWLEY-JOLIVET Open Science and the Re-purposing of Genre: An Analysis of Web-mediated Laboratory Protocols 1. Introduction The Internet, and in particular the advent of Web 2.0, has transformed the way in which many aspects of science are conducted and com- municated. By providing powerful, accessible and widely distributed computer resources, the Internet has enabled scientific and technolog- ical collaboration on a hitherto unprecedented scale: as David (2004) points out, the access to and sharing of digital research data and of in- formation tools that facilitate the storage, search, retrieval, and analysis of the data, have “stimulated the emergence of entirely new forms of distributed research collaboration and information production” (David 2004: 6). These transformations, variously referred to as cyberscience (Nentwich 2003), e-science (Jankowski 2007), or Science 2.0 (Wal- drop 2008), have generated several different kinds of collaborative initiatives. Many of these developments, though new from a techno- logical point of view, can be seen as modern, Internet-enabled embod- iments of the Mertonian (Merton 1973) ideals of science: communal- ism, or the common ownership of scientific discoveries; universalism, according to which claims to truth are evaluated in terms of universal or impersonal criteria; disinterestedness, according to which scientists are rewarded for acting in ways that outwardly appear to be selfless; and organized skepticism – all ideas are subjected to rigorous, struc- tured community scrutiny. As Waldrop (2008) comments, “for Sci- ence 2.0 advocates, the real significance of Web technologies is their potential to move researchers away from an obsessive focus on...

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