A Cross-National Perspective on Recruitment Marketing
5 METHODS OF EMPIRICAL RESEARCH - 153
153 METHODS OF EMPIRICAL RESEARCH METHODS OF EMPIRICAL RESEARCH 154 ME TH OD S O F E MP IRI CA L R ES EA RC H 5.1 Empirical setting, sample description, and data collection The empirical setting of this study is represented by the faculties of Eco- nomics and Business Administration of five universities in the German- speaking part of Switzerland – Bern, Fribourg, Zurich, Basel, St. Gallen – and two universities in Moscow – Moscow State University, named after Lomonosov, and the national research university/Higher School of Eco- nomics. The sample description according to age and gender is presented in Fig. 16. The student sample most likely represents the value orienta- tions of the next generation of employees and managers. Swiss Male (113) Swiss Female (112) Rus Male (80) Rus Female (154) GENDER AGE OF SWISS GRADUATES AGE OF RUSSIAN GRADUATES Age 23 (15%) Age 22 (5%) Age 24 (20%) Age 25 (23%) Age 26 (14%) Age 27 (10%) Age 20 (12%) Age 21 (43%) Age 23 (9%) Age 22 (25%) Age 24 (5%) Fig. 16: Sample description according to age and gender 155 METHODS OF EMPIRICAL RESEARCH The data for this study were gathered during April and May 2011 from two groups of students, namely final year Master’s students in business administration and economics in two universities in Moscow and five uni- versities in the German-speaking part of Switzerland. In total, 600 ques- tionnaires in English75 were distributed to students during class time, with 555 returned either during class or by...
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