A Cross-National Perspective on Recruitment Marketing
6 RESULTS OF THE STUDY - 163
163 RESULTS OF THE STUDY RESULTS OF THE STUDY 164 RE SU LT S O F T HE ST UD Y In the following section, the main results of the study are presented, start- ing with the results obtained by means of descriptive statistics, followed by the representation of tables of bivariate correlations. Finally, the results of the hypothesis tests obtained by means of MMR and the interaction plots are presented. 6.1 Descriptive statistics The frequency tables for EB attributes showed the percentage of respond- ents that ascribe different levels of importance to these 19 items. The cat- egories “very important” and “important” have been summarised into one category and the results are presented in Table 5. The overall attitude is highly positive, falling between the “important” and “very important” re- sponses to the item measurements. EB ATTRIBUTE Percentage of respondents who marked the attribute as “very important” or “ important” Prestige 55% A good reference for future career 80% High level of CSR 66% Culture that respects my individuality 82% Culture that values diversity among its personnel 61% Culture that supports equality between sexes 63% Culture that accepts (underrepresented) minorities 46% Challenging work 77% Opportunities for relocation abroad and international travel 53% Secure employment 67% Flexible working conditions 72% Good work/life balance 84% An attractive geographic location 59% A friendly work environment 91% A performance-related bonus 61% Sponsorship of professional training and development 78% Personal mentoring/coaching 66% Leadership opportunities 76% Good possibilities for rapid promotion 67% Table 5: Percentage of...
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