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Academic posters

A textual and visual metadiscourse analysis

Series:

Larissa D’Angelo

This volume presents a cross-disciplinary analysis of academic poster presentations, taking into consideration the text and visuals that posters display depending on the discipline within which they are created. As the academic poster is a multimodal genre, different modal aspects have been taken into consideration when analysing it, a fact that has somehow complicated the genre analysis conducted, but has also stimulated the research work involved and, in the end, provided interesting results.
The analysis carried out here has highlighted significant cross-disciplinary differences in terms of word count, portrait/landscape orientation and layout of posters, as well as discipline and subdiscipline-specific patterns for what concerns the use of textual interactive and interactional metadiscourse resources and visual interactive resources.
The investigation has revealed what textual and visual metadiscourse resources are employed, where and why, and as a consequence, what textual and visual metadiscourse strategies should be adopted by poster authors depending on the practices and expectations of their academic community.

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Chapter 1: Introduction

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Chapter 1: Introduction This volume presents an intra-disciplinary analysis of academic poster presentations, considering the text and visuals that posters display, depending on the discipline within which they are created. Because the academic poster is a multimodal genre, different modal aspects must be taken into consideration when analysing it, a fact that has somehow complicated the genre analysis conducted, but has also stimulated the research work involved and, in the end, provided interesting results. The present chapter begins by introducing the poster session event, what it consists of and how it fits in the broader conference experience. The rationale for the present study is then presented, followed by an over- view of the book’s chapters. 1.1 The poster session: the ‘open market’ of research In almost every discipline, a student or young researcher is bound eventually to engage in the daunting task of presenting one’s research work through an academic poster. As discussed by Swales and Feak (2000) and Swales (2004), the poster session itself is often met with mixed reviews from both participants and viewers because of several physical limitations, (e.g., the often limited time and space to showcase posters, as well as the limited space that a poster makes available to writers, restricting the amount of text displayed), and the fact that still today certain research genres, such as poster presentations, are valued differently depending on the discipline. Poster sessions, on the other hand, do play an important part in academic conferences because they allow academics to present...

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