Political, Social and Educational uses
Edited By Sami Zlitni and Fabien Liénard
All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives.
Identity in the Era of Big Data: An Embodied Approach
This paper investigates the implication of identity in big data. Whilst the co-imbrication of bodies and technologies is explored in critical and popular discourse, in the context of big data this interconnection is seldom addressed. A reconsideration of the big data revolution in relation to ontology is essential because we have witnessed a paradigmatic change in how we communicate and interact with the world. Although the majority of data collection occurs in machine-to-machine transactions (WEF, 2013: 7), big data most often concerns human subjects. Indeed, according to statistics produced by the International Data Corporation, ‘individuals’ direct or indirect actions generated about 70 per cent of the digital data created in 2010’ (in WEF, 2011: 9). The increasing enmeshing of personal data in the constitution of big data urges a re-evaluation of the way in which identity is implicated. What is more, the big data revolution not only comprises a shift in the complexity and capacity of analytics but also the incorporation of this data into the global economy.
Views about data emerge in two distinct camps. On the one hand, data is conceptualized as personal, intimately pertaining to the individual from whom it originated, resulting in a conceptualization of the data subject as an essential co-creator in the socio-economic value at stake. This view is exemplified by the European Commission approach to personal data, envisioning data as constitutive part of the self (EUJustice, 2012). On the other hand, industry evaluations of data envisage...
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