Political, Social and Educational uses
Edited By Sami Zlitni and Fabien Liénard
All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives.
Social Media Impact on Election Campaign: A Study of the Indian General Elections 2014
Although various election studies have suggested that media do not change voter’s choice and merely reinforce the existing attitudes and believes, political parties leave no medium unturned to influence voters during election campaigns. Impression prevails that leaders rise to great heights through image created by media. The outcome of the Indian general elections 2014 has formed the impression that pro-active campaign strategy has overpowered core factors of voting behavior such as casteism, regionalism, religion, money, ideology, opinion leaders etc. in influencing voters. Election has virtually becoming a communication contest, political parties employ various communication tools to mobilize the voters.
With growing internet penetration in India social media has become an important tool in election campaign. The emergence of interactive Web 2.0 applications such as blogs, micro blogs, social networks, and photo and video sharing sites have resulted in a paradigm shift in political communication. The social media tools have opened up new avenues for self-expression and information sharing that can bring alternative voices into the public sphere.
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