Studies in Honour of Giuseppina Cortese
Edited By Sandra Campagna, Elana Ochse, Virginia Pulcini and Martin Solly
The sections in the volume are designed as main threads of a new investigation into ‘languaging’. The first, entitled Languaging Awareness, deals with recent findings in applied linguistics, exploring key topics in language acquisition, language learning and teaching and the changing role of the media. The second section, Languaging Identity, prioritizes the theme of the construction of identity in text and talk within a linguistic and languaging framework. The third section, Languaging Community, explores the notion of community, of the lifeworld and the textworld emanating from a variety of domains, closely inspecting contemporary events and showing, on a continuum with Cortese’s approach, how memory of the past gives depth of meaning to a discourse analysis that is geared to linguistic and textual awareness.
Languaging in Corporate Discourse
In his book Corporate Communication (2012), Paul A. Argenti describes the three pillars of corporate communication, i.e. identity, image and reputation. Together with tangible pieces of evidence created by an organization (such as name, logo, motto or uniforms), its identity is based on core values, philosophies, standards and goals which must be consistent to be easily identified. The image is the reflection of the organization’s identity, whereas reputation consists of the alignment of identity and image. The explanation of the three pillars, and their intertwining, gives rise to different types of discourse, in different contexts and genres, conveyed through a lot of channels.
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