Language being one of the most evident and powerful ‘markers’ of cultural identity, discourse and text are sites where cultures are both constructed and displayed and where identities are negotiated. The approaches to the analysis of culture and identity adopted here to account for the multifaceted realisations of cultural identities in the texts and documents taken into consideration span from multimodality, to discourse and genre analysis, to corpus linguistics and text analysis. The volume then offers a varied picture of approaches to the scientific enquiry into the multifaceted manifestations of identity in and across national, professional, and disciplinary cultures.
Framing Identity through the EU Communication Channels: Giuditta Caliendo, Antonio Piga
GIUDITTA CALIENDO / ANTONIO PIGA
Framing Identity through the EU Communication Channels1
From the outset, the European Union has devoted considerable efforts to institutionalize its ambition of integration and to find support for its governance. However, today the EU institutions are becoming increasingly aware of the crisis concerning their legitimacy and identity and, for the first time, they are openly recognising a general lack of public support.
The existence of a widespread scepticism among citizens was eventually acknowledged by Commission in 2006 in its White Paper on a European Communication Policy:
The gap between the European Union and its citizens is widely recognized […] Citizens expect Europe to offer them prosperity, solidarity and security in the face of globalisation. It is therefore essential to any communication policy that the EU should deliver an effective policy programme. […] The European Commission is therefore proposing a fundamentally new approach - a decisive move away from one-way communication to reinforced dialogue, from an institution-centred to a citizen-centred communication, from a Brussels-based to a more decentralised approach. […] Any successful EU communication policy must centre on citizens’ needs. [our italics]
The lack of public consensus is an issue that is clearly expressed also in the EUROPA website by the Commission’s main representatives. This is made very clear by the content of the DEBATE EUROPE online ← 45 | 46 → forum2, an initiative started with the purpose of dealing with the problem of democratic deficit and...
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