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The Language of Popularization- Die Sprache der Popularisierung

Theoretical and Descriptive Models- Theoretische und deskriptive Modelle

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Edited By Giancarmine Bongo and Giuditta Caliendo

In today’s knowledge-based society, exploring the dynamics of communicating specialised contents to the lay public is an undoubtedly topical issue. However, popularization still remains a rather unexplored territory and recent contributions to the field seem to lack a consistent methodological orientation, with hesitations in terms of shared and codified definitions. The contributions to this volume constitute a step forward in the field of popularization studies. New scenarios have been explored with a view to providing shared theoretical and descriptive models from a linguistic perspective and investigating the way popularization is characterised and instantiated, also taking into account its intercultural dimension. The research methods and tools draw upon the analytical framework of discourse analysis, pragmatics, corpus linguistics and genre analysis.
In der heutigen Wissensgesellschaft sind die Mechanismen des Transfers von Fachwissen an Laien von großer Relevanz. Dennoch bleibt Popularisierung ein linguistisch noch relativ unbestimmtes und unerforschtes Phänomen. Ziel des Bandes ist deshalb, neue Perspektiven zu eröffnen und auf mögliche neue konsistente Modelle (sowohl theoretische als auch methodologische) hinzuweisen. Unterschiedliche Ansätze kommen dabei ins Spiel, u.a. Diskursanalyse, Rhetorik, Pragmatik, Korpuslinguistik und genre analysis.
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Notes on Contributors / Zu den Autoren

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JULIA BAMFORD has been Professor of English Language and Linguistics at the University of Naples l’Orientale since 2007. Her research interests are primarily focused on academic discourse, specialized discourse, corpus linguistics and the dissemination of knowledge. She is the author of You can say that again: repetition in discourse, Bologna: CLUEB (2000) and has co-authored (with L. Anderson) Evaluation in spoken and written academic discourse. Roma: Officina Edizioni (2004), and with R. Salvi Business discourse: language at work, Roma: Aracne editore (2007).

MARINA BONDI is Professor of English Language and Translation at the University of Modena and Reggio Emilia, Italy. She has published on various aspects of discourse analysis, genre analysis, argumentation, metadiscourse and evaluative language. Her recent work centres on language variation across genres, disciplines and cultures through the analysis of small specialized corpora, with an emphasis on the discourse of the humanities and social sciences. She has published numerous articles and co-edited several volumes on corpus approaches to specialised discourse: most recently, Academic discourse across disciplines with K. Hyland, Managing interaction in professional discourse: intercultural and interdiscoursal perspectives with J. Bamford and Keyness in Texts with M. Scott.

GIANCARMINE BONGO, PhD in German Linguistics at the University of Modena e Reggio Emilia, is Senior Lecturer and Adjunct Professor of German Linguistics and Translation at the University of Napoli Federico II, Italy. His research interests focus on German as a language of science, discourse studies and text linguistics, specialized communication and popularization, German...

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