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Public Diplomacy

European and Latin American Perspectives


Edited By María Luisa Azpíroz Manero

Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.
On June 9 th , 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy.
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
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Beatriz Nadia Pérez Rodríguez is Lecturer and researcher in the Department of Politics and Culture at Universidad Autónoma Metropolitana (UAM)-Xochimilco, and currently she is the Director of the International Political section of this same institution. Besides, she lectures on European Union in the Faculty of Political and Social Science (FCPyS) at Universidad Nacional Autónoma de México (UNAM). She is Chairperson in the Directive Board of the Mexican Association of International Studies (AMEI), and was coordinator of the European Studies Centre of the FCPyS at UNAM in the period 2008-2011. She has coordinated publications on European studies, like Achievements and Challenges at The Years of the EU-Mexico Global Agreement, edited by the Delegation of the European Union to Mexico and by the FCPyS. She has published articles on the European Union and has been speaker in specialized events at a national and international level. Pérez Rodríguez has also taken part in the civil society dialogue forums Mexico-European Union and European Union Latin America and the Caribbean (EU-LAC).

María Luisa Azpíroz Manero is Postdoctoral Fellow in the Centre for International Relations Studies (CEFIR), at the University of Liege. She holds a degree in Journalism and a PhD in Communication Studies from the University of Navarra (Spain), and was visiting researcher at Royal Holloway University of London and George Washington University. She was also Visiting Professor at Universidad Panamericana, in Mexico City. Currently she has a fellowship from the...

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