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Public Diplomacy

European and Latin American Perspectives

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Edited By María Luisa Azpíroz Manero

Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.
On June 9 th , 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy.
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
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Diplomacia mediática de la Unión Europea y visibilidad en la prensa de sus socios estratégicos latinoamericanos: Brasil y México

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Diplomacia mediática de la Unión Europea y visibilidad en la prensa de sus socios estratégicos latinoamericanos

Brasil y México

María Luisa AZPÍROZ MANERO

Investigadora postdoctoral en el Centro para el Estudio de las Relaciones Internacionales (CEFIR) de la Universidad de Lieja

Abstract

European Union’s Media Diplomacy and Visibility in the Press of Its Latin American Strategic Partners: Brazil and Mexico

In international relations, public diplomacy works as an international political communication tool aimed at persuading foreign publics on foreign policy issues and/or generating a positive image. Public diplomacy encompasses varied activities, including media diplomacy actions: information and strategic communication actions designed to convey political discourse in an effective and convincing manner. It is important for political discourse to receive coverage in the local media, since the media significantly impact the shaping of public opinion.

The European Union (EU) has two Strategic Partnerships in Latin America: one with Brazil (2007) and one with Mexico (2008). Through them, the EU seeks to strengthen relations with two countries considered political and economic powers at the global level. This research focuses on EU’s bilateral relations with Brazil and Mexico and wonders: Which degree and type of visibility does EU’s media diplomacy achieve in the Brazilian and Mexican press? To answer, this article analyses EU’s media diplomacy actions alluding bilateral relations with Brazil and Mexico that were covered by two Brazilian...

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