European and Latin American Perspectives
Edited By María Luisa Azpíroz Manero
On June 9
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
Mexican Public Diplomacy in European World Expos: 1992-2015
Marketing and Publications Coordinator of the Centre on Public Diplomacy (CPD) at the University of Southern California (USC)
Mexico has been implementing public diplomacy projects unknowingly. With 164 years participating in World Expos, the Mexican Government continues to arrive to these events without clear expectations. World Expos, formally known as International Exhibitions, are among the largest public diplomacy events in the globe, but unlike other mega-events like the Olympic Games and the FIFA World Cup, World Expos are regulated by an intergovernmental treaty and supervised by an intergovernmental organisation under bilateral, multilateral and ad hoc ← 103 | 104 → diplomacy schemes. World Expos are essentially public diplomacy events where official representations of sovereign polities communicate their views and ideas with millions of citizens in a single place during extended periods of time.
Based on denotative definitions of diplomacy and public diplomacy, and on the logical framework approach, this article argues that the Government of Mexico has missed important opportunities in recent European World Expos to advance its foreign policy objectives, caused by a lack of understanding of the diplomatic nature of these events and an unnecessary delegation of functions and responsibilities. This article is focused on five World Expos held in Europe, from Expo’92 Seville to the present.
Mexico has been implementing public diplomacy projects unknowingly. With 164 years participating in World Expos, the Mexican Government continues to arrive to these events without clear...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.