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Public Diplomacy

European and Latin American Perspectives


María Luisa Azpíroz Manero

Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.
On June 9th, 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy.
Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles.
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This publication has been peer-reviewed. No part of this book may be reproduced in any form, by print, photocopy, microfilm or any other means, without prior written permission from the publisher. All rights reserved.

© P.I.E. PETER LANG S.A.    Éditions scientifiques internationales    Brussels, 2015    1 avenue Maurice, B-1050 Bruxelles, Belgique ;

ISSN 2030-3688 ISBN 978-2-87574-303-9 eISBN 978-3-0352-6578-1 D/2015/5678/68

CIP available from the Library of Congress USA, and the British Library, GB. Bibliographic information published by “Die Deutsche Bibliothek” “Die Deutsche Bibliothek” lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data is available on the Internet at

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