Research in Public Relations and Organisational Communication
Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench
Commodifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway
Commodifying and Politicising Insight
A Case of Mediated Debate of Revolving Doors in Norway
Tor BANG & Mona K. SOLVOLL
BI Norwegian Business School, Oslo, Norway
This chapter explores ethical questions and implications when PR firms recruit former politicians as lobbyists and former lobbyists for special interest groups, or the general PR industry seeks political office on a high national level. Should political insight become a commodity that can be marketed and sold? The question, although not solely a Norwegian one, has been raised by journalists, members of the PR industry, politicians and the general public in Western democracies. This paper’s empirical foci are on two case studies from national print press following Norway’s 2013 parliamentary elections, which not only resulted in the appointment of the Solberg cabinet, but also in a mediated debate about the phenomenon of, the ethics of, and the indignation around questions of the revolving door between the PR industry, and members of the national political sphere.
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