Show Less
Restricted access

Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
Show Summary Details
Restricted access

Mentoring in Public Relations. An International Study on Mentoring Programmes of Professional Associations


Mentoring in Public Relations

An International Study on Mentoring Programmes of Professional Associations


University of Leipzig, Germany

Augustine BURKERT

Ernst-Moritz-Arndt-University Greifswald, Germany


University of Leipzig, Germany & BI Norwegian Business School, Oslo, Norway

The question of how future PR professionals can be adequately educated is receiving considerable attention within academia and practice alike. In contrast, little is known about the first steps of young professionals in communication departments or agencies. In addition to formal pathways through the ranks of organisations, personal advice and support by senior colleagues in the field seem to be important factors for their careers. Many PR associations address this need by offering mentoring programmes for younger age groups. This chapter introduces the concept of mentoring and presents qualitative and quantitative research on mentoring programmes around the globe. It provides insights into key approaches as well as objectives, challenges and benefits for different players involved. The chapter shows how young professionals can be prepared for complex tasks in daily work life. The results will also be of interest to associations that are seeking to design new schemes or to improve existing mentoring programmes.


You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.