Research in Public Relations and Organisational Communication
Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria
Ethical Engagement of Public Relations Practitioners in a Connected World
Results of an Empirical Study in Austria
University of Salzburg, Austria
Although ethics has become an on-going topic in public relations literature in many countries, there has been little examination of how public relations practitioners in Austria know and think about ethical codes and principles. Based on a quantitative survey among 2,585 practitioners working in companies and communication agencies, the research presented in this chapter sheds light on ethical knowledge, attitudes towards moral principles, and factors related to attitudes towards ethics.
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