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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria


Ethical Engagement of Public Relations Practitioners in a Connected World

Results of an Empirical Study in Austria


University of Salzburg, Austria

Although ethics has become an on-going topic in public relations literature in many countries, there has been little examination of how public relations practitioners in Austria know and think about ethical codes and principles. Based on a quantitative survey among 2,585 practitioners working in companies and communication agencies, the research presented in this chapter sheds light on ethical knowledge, attitudes towards moral principles, and factors related to attitudes towards ethics.

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