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Communication Ethics in a Connected World

Research in Public Relations and Organisational Communication

Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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Strategic Aspects of Russia’s Cultural Diplomacy in Europe. Challenges and Opportunities of the 21st Century

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Strategic Aspects of Russia’s Cultural Diplomacy in Europe

Challenges and Opportunities of the 21st Century

Anna KLYUEVA

University of Houston-Clear Lake, Houston, TX, USA

Katerina TSETSURA

University of Oklahoma, Norman, OK, USA

This chapter examines the history and the current state of Russian cultural diplomacy activities in Europe and explores the ways the Russian government thinks about cultural diplomacy. The study argues for understanding of soft power as an enabling or disabling environment in which cultural diplomacy efforts take place by investigating the strategic intent behind various Russian cultural diplomacy initiatives, primarily the Russkiy Mir (Russian World) Foundation. The study discusses strategy of the Russian cultural diplomacy efforts in Europe and uses a short case study of Russian cultural diplomacy efforts in Eastern Ukraine to illustrate how specific cultural diplomacy efforts might thrive in the enabling soft power environment.

Introduction

Cultural diplomacy, along with public diplomacy, has enthusiastically been embraced by politicians and scholars alike as a major tool in the arsenal of international relations. Culture is often seen as one of the sources of soft power and cultural diplomacy as one of its instruments (Fraser, 2003; Kurlantzick, 2007; Nye, 2004). In comparison to public diplomacy, which has been treated as an exclusive communication function of the government exerting influence over foreign publics with the goal of influencing their governments (Bardos, 2000), cultural diplomacy is frequently charged with soft power wielding capabilities (Rugh, 2009)...

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