Edited By Enric Ordeix, Valérie Carayol and Ralph Tench
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications
A Reputation Measurement Model for Online Stakeholders
Concepts, Evidence and Implications
IULM University, Italy
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.