Edited By Enric Ordeix, Valérie Carayol and Ralph Tench
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
Panacea for the Public Sphere? The Use of Social Media in the Public Sector in the UK
Panacea for the Public Sphere?
The Use of Social Media in the Public Sector in the UK
Sarah Justine WILLIAMS
The University of Wolverhampton, United Kingdom
The public sector in the UK is under considerable pressure from central Government cuts to local budgets, with local councils forced to ‘strike an increasingly difficult balance’ between tax rises and service cuts, according to the Chartered Institute of Public Finance and Accountancy’s director of policy, Ian Carruthers (Guardian Online, 28 February, 2013). The key drivers for change are partly economic, and partly ideological. As Hall points out, the Conservative governments of 1979-97 encouraged ‘local government to contract out a wide range of services to nonprofit organisations in order to reduce the size of the state sector’ (2002: 42) so the current reduction of the public sector can be seen against this ideological backdrop.
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