Public Relations, Values and Cultural Identity
Edited By Enric Ordeix, Valérie Carayol and Ralph Tench
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
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- Bruxelles, Bern, Berlin, Frankfurt am Main, New York, Oxford, Wien, 2015. 398 pp., 33 graphs, 29 tables
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction: A New Era of Understanding for Public Relations Theory and Practice
- Part 1 Strategic Public Relations, Public Values, and Cultural Identity: Overview
- From Integration to Legitimacy: Values and Publics in Public Relations
- A History of the Future: Concepts for Telling the Story of Online PR
- Talking with or at Stakeholders? An Empirical Investigation of Architectures of Listening and Structures for Dialogue in the Social Web Build up by Organizations
- Part II Grassroots Influence and Community Engagement
- Graduate Education in Public Relations: A Key Strategy for Professional Affirmation in Portugal
- Perspectives on Citizens’ Crisis Communication Competence in Co-Producing Safety
- Participative Public Relations: An Integrative Approach to Participating in PR
- Empowered Spaces: The Political and Everyday Life
- Part III Cultural, National and Global Issues
- The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis
- Communicating Public Values in a Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media
- Strategic Public Relations versus Public Values? The ‘Swarming’ of German Defense Minister Zu Guttenberg
- Part IV Organizational Polices and Public Issues
- The Challenge of Improving the Public Representation of Mental Illness: A Case Study of Crime Reporting, and a Call for Radical Change
- Turkish Universities’ Adoption of Social Media for Dialogic Communication
- Social Media and Juridical Constraints: Possibilities and Limitations of Digitized Governmental PR in Germany
- Alzheimer’s Disease Health Literacy: A Challenge for Communication Professionals
- Part V Public Opinion and Networks, Public Sphere, and Agenda Building
- A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications
- Panacea for the Public Sphere? The Use of Social Media in the Public Sector in the UK
- Digital Communication Strategies: The Example of the Portuguese PR Consultancies Websites
- New Modes of Participation in Online-PR: Understanding Texto-Material Networks
- Part VI Strategic Public Relation: Organizational Roles and Functions
- Public Relations and the Use of Interactivity in Digital Press and in Social Media: A Comparative Analysis
- Can PR Practitioners Build Positive Journalist Relationships Via Social Media?
- Social Media Meet Dialog? Analyzing the Communication Activities of Companies on Facebook
- Strategic and Tactical Role of Public Relations: A Framework Proposal
- Contributors
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction: A New Era of Understanding for Public Relations Theory and Practice
- Part 1 Strategic Public Relations, Public Values, and Cultural Identity: Overview
- From Integration to Legitimacy: Values and Publics in Public Relations
- A History of the Future: Concepts for Telling the Story of Online PR
- Talking with or at Stakeholders? An Empirical Investigation of Architectures of Listening and Structures for Dialogue in the Social Web Build up by Organizations
- Part II Grassroots Influence and Community Engagement
- Graduate Education in Public Relations: A Key Strategy for Professional Affirmation in Portugal
- Perspectives on Citizens’ Crisis Communication Competence in Co-Producing Safety
- Participative Public Relations: An Integrative Approach to Participating in PR
- Empowered Spaces: The Political and Everyday Life
- Part III Cultural, National and Global Issues
- The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis
- Communicating Public Values in a Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media
- Strategic Public Relations versus Public Values? The ‘Swarming’ of German Defense Minister Zu Guttenberg
- Part IV Organizational Polices and Public Issues
- The Challenge of Improving the Public Representation of Mental Illness: A Case Study of Crime Reporting, and a Call for Radical Change
- Turkish Universities’ Adoption of Social Media for Dialogic Communication
- Social Media and Juridical Constraints: Possibilities and Limitations of Digitized Governmental PR in Germany
- Alzheimer’s Disease Health Literacy: A Challenge for Communication Professionals
- Part V Public Opinion and Networks, Public Sphere, and Agenda Building
- A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications
- Panacea for the Public Sphere? The Use of Social Media in the Public Sector in the UK
- Digital Communication Strategies: The Example of the Portuguese PR Consultancies Websites
- New Modes of Participation in Online-PR: Understanding Texto-Material Networks
- Part VI Strategic Public Relation: Organizational Roles and Functions
- Public Relations and the Use of Interactivity in Digital Press and in Social Media: A Comparative Analysis
- Can PR Practitioners Build Positive Journalist Relationships Via Social Media?
- Social Media Meet Dialog? Analyzing the Communication Activities of Companies on Facebook
- Strategic and Tactical Role of Public Relations: A Framework Proposal
- Contributors
Empowered Spaces: The Political and Everyday Life
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Extract
Empowered Spaces
The Political and Everyday Life
Johanna STENERSEN
Örebro University, Sweden
With the aim to study Nicaraguan women’s civic engagement an ethnographic approach seemed given. But the choice to apply a critical ethnographic approach is more of a commitment – there is a purpose with the study that goes beyond answering the research questions. The aim to critically assess participation and communicative practices is based on a critical analysis and a wish to take the critical argument further.
Ethnography as such is multimodal and offers a range of methods and the possibility to combine these for the best purpose of the study (Höijer, 1990). Empirically, the study draws on ethnographically collected material during field work in Nicaragua, Central America between 2008 and 2010, such as individual and focus group interviews, participant observations from a variety of situations in the informants’ ‘ordinary life’, and audio-visual material from organized events (workshops, radio studio recordings, demonstrations etc.). In this article the quotes mainly derive from focus group interviews and informal conversations with young women during an educational workshop about citizenship and gender that was held by the Nicaraguan NGO Grupo Venancia1 in Matagalpa, Nicaragua in March 2011. My particular interest is to discuss how the informants define, talk and act out their civic engagement, what civic participation and identity means to them and how they actually take part in different actions. There is a strong correlation between methodology and critique, and critical...
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Or login to access all content.- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction: A New Era of Understanding for Public Relations Theory and Practice
- Part 1 Strategic Public Relations, Public Values, and Cultural Identity: Overview
- From Integration to Legitimacy: Values and Publics in Public Relations
- A History of the Future: Concepts for Telling the Story of Online PR
- Talking with or at Stakeholders? An Empirical Investigation of Architectures of Listening and Structures for Dialogue in the Social Web Build up by Organizations
- Part II Grassroots Influence and Community Engagement
- Graduate Education in Public Relations: A Key Strategy for Professional Affirmation in Portugal
- Perspectives on Citizens’ Crisis Communication Competence in Co-Producing Safety
- Participative Public Relations: An Integrative Approach to Participating in PR
- Empowered Spaces: The Political and Everyday Life
- Part III Cultural, National and Global Issues
- The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis
- Communicating Public Values in a Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media
- Strategic Public Relations versus Public Values? The ‘Swarming’ of German Defense Minister Zu Guttenberg
- Part IV Organizational Polices and Public Issues
- The Challenge of Improving the Public Representation of Mental Illness: A Case Study of Crime Reporting, and a Call for Radical Change
- Turkish Universities’ Adoption of Social Media for Dialogic Communication
- Social Media and Juridical Constraints: Possibilities and Limitations of Digitized Governmental PR in Germany
- Alzheimer’s Disease Health Literacy: A Challenge for Communication Professionals
- Part V Public Opinion and Networks, Public Sphere, and Agenda Building
- A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications
- Panacea for the Public Sphere? The Use of Social Media in the Public Sector in the UK
- Digital Communication Strategies: The Example of the Portuguese PR Consultancies Websites
- New Modes of Participation in Online-PR: Understanding Texto-Material Networks
- Part VI Strategic Public Relation: Organizational Roles and Functions
- Public Relations and the Use of Interactivity in Digital Press and in Social Media: A Comparative Analysis
- Can PR Practitioners Build Positive Journalist Relationships Via Social Media?
- Social Media Meet Dialog? Analyzing the Communication Activities of Companies on Facebook
- Strategic and Tactical Role of Public Relations: A Framework Proposal
- Contributors
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction: A New Era of Understanding for Public Relations Theory and Practice
- Part 1 Strategic Public Relations, Public Values, and Cultural Identity: Overview
- From Integration to Legitimacy: Values and Publics in Public Relations
- A History of the Future: Concepts for Telling the Story of Online PR
- Talking with or at Stakeholders? An Empirical Investigation of Architectures of Listening and Structures for Dialogue in the Social Web Build up by Organizations
- Part II Grassroots Influence and Community Engagement
- Graduate Education in Public Relations: A Key Strategy for Professional Affirmation in Portugal
- Perspectives on Citizens’ Crisis Communication Competence in Co-Producing Safety
- Participative Public Relations: An Integrative Approach to Participating in PR
- Empowered Spaces: The Political and Everyday Life
- Part III Cultural, National and Global Issues
- The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis
- Communicating Public Values in a Young Democracy: Successes and Failures of Western Donors to Support Ukrainian Independent Media
- Strategic Public Relations versus Public Values? The ‘Swarming’ of German Defense Minister Zu Guttenberg
- Part IV Organizational Polices and Public Issues
- The Challenge of Improving the Public Representation of Mental Illness: A Case Study of Crime Reporting, and a Call for Radical Change
- Turkish Universities’ Adoption of Social Media for Dialogic Communication
- Social Media and Juridical Constraints: Possibilities and Limitations of Digitized Governmental PR in Germany
- Alzheimer’s Disease Health Literacy: A Challenge for Communication Professionals
- Part V Public Opinion and Networks, Public Sphere, and Agenda Building
- A Reputation Measurement Model for Online Stakeholders: Concepts, Evidence and Implications
- Panacea for the Public Sphere? The Use of Social Media in the Public Sector in the UK
- Digital Communication Strategies: The Example of the Portuguese PR Consultancies Websites
- New Modes of Participation in Online-PR: Understanding Texto-Material Networks
- Part VI Strategic Public Relation: Organizational Roles and Functions
- Public Relations and the Use of Interactivity in Digital Press and in Social Media: A Comparative Analysis
- Can PR Practitioners Build Positive Journalist Relationships Via Social Media?
- Social Media Meet Dialog? Analyzing the Communication Activities of Companies on Facebook
- Strategic and Tactical Role of Public Relations: A Framework Proposal
- Contributors