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Public Relations, Values and Cultural Identity

Edited By Enric Ordeix, Valérie Carayol and Ralph Tench

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
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The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams: A Tool of Analysis

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The Impact of Competitions’ Success or Failure on the Online Reputation of Sport Teams

A Tool of Analysis

Diana-Maria CISMARU & Diana-Luiza DUMITRIU

National University of Political Studies and Public Administration, Romania

Introduction

Reputation has been always considered in the scientific literature as a strategic resource for organizations and for individual public actors. Several authors demonstrated the importance of a good reputation in stimulating organizational performance (Roberts & Dowling, 2002; Boyd, Bergh & Ketchen, 2010), increasing trust of stakeholders (Fischer & Reuber, 2007), increasing relative return in assets (Deephouse, 2000), preventing losses in case of crisis (Coombs, 2004). In the last years, reputation was increasingly exposed to change determined by various agents, and to unprecedented reputational threats (Heugens, van Riel & van den Bosch, 2004: 1349). The dynamic of reputation intensified especially after the expansion of social media communication, which increased exposure and vulnerability of organizations to statements and actions of a potential unlimited audience (Coombs & Holladay, 2012). Therefore, a special attention in research should be pointed to reputation’s change and evolution in time (Rhee & Valdez, 2009), and also to the role of social media in building, maintaining and damaging of reputation. Several studies coming from the professional area emphasize the impact of social media on reputation, and some of them consider social media as the main driver of contemporary reputations (Beal & Strauss, 2008). The dynamics of reputation and the challenges that organizations meet in its building...

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