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Mixed Messages

Youth Magazine Discourse and Sociocultural Shifts in «Salut les copains» (1962–1976)

Christopher Tinker

While popular music and the mass media in France are firmly established areas of enquiry, there have been relatively few academic studies of the youth and popular music press. This book focuses on Salut les copains (Hi Buddies/Mates) (1962-76), which achieved a circulation of a million copies within its first year, at its peak sold around twice as many magazines as its nearest competitors, and has now become synonymous with the development of youth culture in 1960s France. In the few existing accounts of Salut les copains cultural commentators have tended to view the magazine as a neutral, apolitical vehicle for French yé-yé pop stars. However, this full-length study reveals how written texts in Salut les copains (editorial, letters and advertising) both supported and challenged dominant ideologies concerning culture, the nation, youth and gender during the turbulent 1960s and 1970s.

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Acknowledgements vii Author’s Note ix Introduction 1 Chapter One Culture and Popular Music 23 The High/Popular Distinction 23 Generic Divisions in Popular Music 30 Commercialism 36 Technological Progress 44 State Broadcasting 51 Chapter Two The Nation 57 The Unitary Norm? 58 France’s Others 62 Cultural Exchange 83 Chapter Three Youth 95 Unitary or Plural Youth? 95 Rejecting ‘Youth-as-trouble’ 100 Ordering Youth 112 vi Chapter Four Gender and Sexuality 135 Stereotypes 135 Heteronormativity 149 Conclusion 171 Bibliography 175 Index 185

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