Culture, Irishness and the Advertising Industry
Preface ix Acknowledgements xiii Chapter 1 Introduction 1 Chapter 2 The Irish Advertising Industry and Internationalisation 27 Chapter 3 Advertising, Irishness and the Nation Brand 53 Chapter 4 The “Dodgy Territory” of Irishness 83 Chapter 5 Knowing What It Means To Be Irish 111 Chapter 6 The Smithwick’s “Locals” Campaign 143 Chapter 7 Conclusion 165 Bibliography 185 Index 209
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