Culture, Irishness and the Advertising Industry
Acknowledgements There are many people who deserve my sincere thanks in helping to write this book (or for simply encouraging me to see it through to the end). While my analysis is sometimes unapologetically critical of the advertis- ing industry, in my experience those working in it are generally conscien- tious and socially considerate people and I am especially grateful to the anonymous practitioners who participated in the research. Although this book is essentially a reanalysis of my doctoral study, and draws on arti- cles and papers written since, the original research – undertaken while I was at Trinity College – is the empirical basis of what follows and as such I wish to express my thanks to Andrew Finlay and Ronit Lentin of the Department of Sociology, Trinity College, and to Sean Nixon of the University of Essex, for helping to make the original thesis as good as it could be. Likewise, I wish to express my thanks to the team at Peter Lang for their patience and support (as I extended the deadline again and again!) and also to the series editor Eamon Maher for his very helpful comments. I further wish to express my gratitude to my colleagues in the School of Communications at DCU, who have been extremely welcoming since my arrival from UCD. In addition to Paschal Preston, who was very generous in giving me as much leeway as possible to complete the book, Barbara O’Connor and Roddy Flynn deserve special mention for their helpful comments on...
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