Perspectives on Translation and Interpreting Training
Edited By Celia Martín de León and Víctor González-Ruiz
5 Scattered Clouds: Creativity in the Translation Process (Álvaro Marín García)
ÁLVARO MARÍN GARCÍA 5 Scattered Clouds: Creativity in the Translation Process Abstract This chapter goes through relevant works on creativity and automatization in psychol- ogy, linguistics and Translation Process Research in an attempt to provide valid research questions and hypotheses to investigate creativity in translation. If we assume that cre- ativity is a resource demanding attention and effort, then we must describe the influence, either positive or negative, of environmental, psychological and physical factors in the translator’s mental load. Given that the relationship between attentional problem solving and automatization is linked to expert behaviour, it is also important to analyse how creative problem solving and expertise development intersect. This chapter proposes a revision of the concept of creativity, useful for cognitive models of the translation process, as a higher order cognitive phenomenon built on experience and underpinned on the environment. Introduction Today, the overwhelming amount of information and products available prioritizes the need to isolate oneself, to stand out in order to push one’s own product or piece of information forward beyond the limits of the multitude. This need has granted a privileged standing to originality and to creativity in western societies and hence in western conceptualizations of translation (cf. Kozlova et al., in this volume). In all aspects of human activity, from advertising to exact sciences or the executive boards of the biggest corporations, creative professionals are required to sort out unfore- seen situations, identify problems, or offer solutions to back up the theory, to sell the...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.