The Ministry of Popular Culture and Italian Propaganda on the Home Front, 1938–1943
Drawing on largely unexplored sources such as government papers, personal memoirs, censored letters and confidential reports, Staging the Fascist War analyses the crisis of the regime in the years from 1938 to 1943 through the perspective of a propaganda programme that failed to bolster Fascist myths at a time of total war.
Chapter 5. Propaganda, the Media and Social Control
Chapter 5 Propaganda, the Media and Social Control Following the first catastrophic air raids on Italy, the regime focused on cre- ating a smokescreen to disguise its failures, using a combination of sanitised information (the exaggeration of which began to cause open dissent even amongst Fascists) and the specific targeting of issues or social groups. Yet the policy of minimisation proved ineffective, as shown by the widespread popular reaction to the British naval bombardment of Genoa. Reticence, distortion and media lies fed mistrust among Italians and led to the spread of conjecture and rumour from the first months of war. The press targeting of specific layers of society, for example women, was conducted in a stereotyping and patronising fashion. Even when dealing with aspects traditionally suited to authoritarianism, such as the wartime tightening of law and order measures, Fascist propagandists were incapa- ble of pursuing a coherent argument – mostly because government poli- cies were indecisive. The centralisation of censorship over other vehicles of propaganda like theatre and popular music was based on a paternalist, albeit efficient, management that prioritised practical outcomes over the imperative of ideological control. Media Credibility and the Fight against Rumour and News-Mongers The question of what (and how much) information should be given to the public about enemy attacks, casualties and damage was a controversial one in all belligerent countries. In Britain, where the matter was always 134 Chapter 5 at the centre of public discussion, targeted towns, streets and buildings were not usually precisely identified...
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