Globalization and Identity
This richly detailed case study sets out to investigate the attitudes of Hong Kong university students to eight varieties of English speech. It employs a range of direct and indirect techniques of attitude measurement in order to obtain in-depth information about the students’ perceptions. The book also discusses the important pedagogical implications of the choice of linguistic model in English language teaching, both within the Hong Kong population and among other Chinese communities.
Chapter 4: Methodology of the Case Study
Methodology of the Case Study
The last chapter discussed the nature of attitudes and introduced a series of important studies focusing on those conducted in Hong Kong. This chapter describes the methodology used here, particularly the ‘verbal-guise technique’, which permitted an in-depth study of Hong Kong people’s attitudes towards different Englishes. I will also provide a detailed description of the research design and the data collection procedure for the case study of HKE. The chapter continues with a discussion of how exactly the social variables addressed here were approached.
4.1 Main approaches to the measurement of language attitudes
A number of methods for measuring language attitudes have been developed since the 1960s. They can be generally categorized into three broad approaches: the societal treatment approach, and the direct and indirect approaches. This section critically reviews these, comparing their advantages and disadvantages.
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