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Choices and Constraints

Gender Differences in the Employment Expectations of Final Year Undergraduates in a University in Central China

Jian Zhu

This book seeks to investigate gender differences in final year undergraduates’ employment expectations of their starting jobs, including salary, occupational and working region expectations, and to identify factors that have contributed to gender differences in these expectations. It employs an on-site self-completion questionnaire survey and a follow-up semi-structured interview carried out in a university in Central China. The study adopts the conceptual perspective of ‘choice and constraint’, which means that male and female final year undergraduates are able to make their own choices towards employment expectations; however, their choices of employment expectations are limited by a number of constraints. Empirical studies find that there are gender differences in employment expectations. This study further reveals the influence of gendered economic roles, experienced or perceived sex discrimination in China’s graduate labour market job preferences and parents’ expectations on those gender differences in employment expectations.
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Chapter Four: Research Design and Methodology

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← 58 | 59 → CHAPTER FOUR

Research Design and Methodology

4.1 Introduction

This chapter provides a description and explanation of the research design and methodology of the study. It explains the research design first, and then discusses the on-site self-administration questionnaire survey and the follow-up semi-structured interviews. It is followed by the justification of the sampling for the study. Having finished the design stage, it then describes the pilot and main study of the questionnaire survey and interview. It also reports how the ethical issues were considered. Next, it discusses the reliability and validity of the study and analyses the research data, which constitute the last two sections of the chapter.

4.2 Research design

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