This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.
Fulya Erendağ Sümer - Social Media and Trust: Understanding Generation Y, Generation X & Baby Boomers’ Use of Social Media and Their Trust Level
| 299 →
Fulya Erendağ Sümer
Social Media and Trust: Understanding Generation Y, Generation X & Baby Boomers’ Use of Social Media and Their Trust Level
Abstract There has been rapid growth in the use of social media sites for all generations. The social relationship of people has changed with social media which provide new ways of creating, searching and sharing. In that sense, the concept of informational privacy has become important for social media users, thus, trust has become a critical factor in building relationships. Accordingly, the aim of the study is to investigate the social media usage of different generations (Generation Y, Generation X, Baby Boomers) and to examine their level of trust in social media. Research is carried out in Antalya with convenience sampling of 1350 respondents. Results of this study indicate that there is no distinct difference among generations about the trust of social media. Furthermore, the trust level of social media isn’t strong.
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.