Edited By Aydemir Okay
This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.
Notes on Contributors
Mine Yeniçeri Alemdar (PhD) is an associate professor in the department of Public Relations and Promotion at the Faculty of Communication at Ege University, Turkey. Her research has been published in the Mediterranean Journal of Social Sciences, Marketing Management: From Theory to Implementation, International Journal of Technology, Knowledge and Society. Her researchis focused on new media, marketing communications, crisis communication and brand management.
Emre Ş. Aslan (PhD) is an assistant professor of Faculty of Communication at Gümüşhane University in Turkey. He is head of the Journalism Department. Additionally, Aslan is an assistant editor of the e-Journal of the Faculty of Communication (e-Gifder). He has published 5 articles and book chapters. His studies are related to the fields of public relations, brand, brand strategy, advertising, account planning, social media, and brand agenda setting on social media.
Çisil Sohodol Bir (PhD) is an associate professor at Bahçeşehir University, Faculty of Communication, Public Relations Department. She received her M.A. and PhD from Ege University, with a doctoral dissertation on corporate social responsibility. Her main research interests are crisis communication, corporate social responsibility, marketing communications and fair organizations.
Zuhal Gök Demir (PhD) works at the Faculty of Communication in Akdeniz University in Turkey. Her research interests include strategic public relations and segmentation of publics. Recently she published a book on strategic public relations and practices.
Oğuz Göksu (MA) is a doctoral candidate in the Department of Public...
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