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Utopian Discourses Across Cultures

Scenarios in Effective Communication to Citizens and Corporations

Miriam Bait, Marina Brambilla and Valentina Crestani

The term Utopia, coined by Thomas More in 1516, contains an inherent semantic ambiguity: it could be read as eu topos (good place) or ou topos (no place). The authors of this volume analyze this polysemous notion and its fascination for scholars across the centuries, who have developed a variety of visions and ways to explain the «realization» of utopian discourses. The experts in the fields of sociology, political science, economics, computer science, literature and linguistics offer extensive studies about how utopian scenarios are realized in different cultural contexts.

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The United Kingdom Is(a)land of Utopia: Self-representation of City Councils and Communicative Strategies towards Citizens


1.  Introduction

The concept of utopia has always been associated with a place, a territory, a confined space in which the utopia is realized. And once its boundaries have been overstepped, it could become universal. Utopia inevitably references a social ideal and offers a model of coexistence, imagining how men should or could organize their lives.

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