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Research on Cultural Studies

Edited By Mehmet Ali Icbay, Hasan Arslan and Francesco Sidoti

This book is a collection of papers written by researchers, lawyers, administrators, analysts and graduate students working and doing research in the field of law, communication and arts. The topics include women rights in Turkey, witness statement as evidence in Turkish law, legal regulations about organ or tissue trafficking, the new social movements in Turkey, humorous discourse on social media or the traditional country fairs in Turkey.

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The Consequences of Creative Industries: Media, The Film Industry, Toys, and Games

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Introduction

Children as individuals are not important anymore. Regarding the impact of the mass media children are structured as the consumers as much as, perhaps more than the adults. Children as a mass media target have always been very important for media professionals. Reaching to children in different ways, surrounding them with multiple and rich media messages became an area of expertise. The messages targeting children are not as innocent as before in the previous years, limited with only the products for children. An ordinary television program, for example, yields up to 20 advertisement extracts for each intermission. In most of them even if the children are not the main targets of the product advertised, they are usually positioned in the ads as the happy symbols accompanying the pseudo-conscious consumers as parents. The advertisers reach to both adult and children audiences with the same message. The statistics have already proved that the impact on children is much more than adults. Thus, the use of children in any kind of advertising became a strategy for the professional advertisers.

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