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Perspectives in Communication Studies

Festschrift in Honor of Prof. Dr. Ayseli Usluata

Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

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Yusuf Devran - Alternative Approach to Media Education: The Case of Marmara School


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Yusuf Devran

Alternative Approach to Media Education: The Case of Marmara School


Societies have developed and applied different systems of education to fulfill their needs and expectations within the historical process. The education paradigms of the agricultural society, industrial society and information society were different from each other. As such, the education concept of the 21st century presents totally different properties and obligations.

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