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Perspectives in Communication Studies

Festschrift in Honor of Prof. Dr. Ayseli Usluata

Edited By Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

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Yusuf Devran - Alternative Approach to Media Education: The Case of Marmara School


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Yusuf Devran

Alternative Approach to Media Education: The Case of Marmara School


Societies have developed and applied different systems of education to fulfill their needs and expectations within the historical process. The education paradigms of the agricultural society, industrial society and information society were different from each other. As such, the education concept of the 21st century presents totally different properties and obligations.

The modern education concept used to be teaching a curriculum, which featured a general and an overarching framework that was determined by higher educational institutions within borders of campuses. However, advances in computer and telecommunication systems as well as globalization have created the need for new types of relationships and human capital. These developments have also forced educational institutions to face the challenge of developing an education concept that is valid and applicable on a global scale, compelling them to review their philosophies and paradigms to meet the expectations of the new era.

The education concept of our century is based on the notion of a multilingual, intercollegiate and interdisciplinary approach. Nowadays, different educational institutions in different countries cooperate and exchange students and instructors by signing agreements on exchange programs such as Erasmus. Therefore, universities face the obligation of accrediting with international standards as provided in the Bologna process launched in 1999. Thanks to advances in telecommunication technologies universities can also carry out intercontinental and distance learning programs.

This suggests that...

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