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Perspectives in Communication Studies

Festschrift in Honor of Prof. Dr. Ayseli Usluata

Edited By Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

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Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at

Library of Congress Cataloging-in-Publication Data Names: Kurultay, Ayşe Binay, 1975- editor. | Usluata, Ayseli, honoree. Title: Perspectives in communication studies : festschrift in honor of Prof. Dr. Ayseli Usluata / edited by Ayşe Binay Kurultay and Burcu Sabuncuoğlu Peksevgen. Description: Frankfurt am Main ; New York : Peter Lang, [2016] Identifiers: LCCN 2016016197 | ISBN 9783631675328 Subjects: LCSH: Communication in organizations. | Communication in management. | Business communication. Classification: LCC HD30.3 .P4595 2016 | DDC 302.2—dc23 LC record available at

The views expressed are purely those of writers and may not in any circumstances be regarded as stating an official position of Kadir Has University, nor the Editors of the book.

ISBN 978-3-631-67532-8 (Print) E-ISBN 978-3-653-06948-8 (E-Book) E-ISBN 978-3-631-69614-9 (EPUB) E-ISBN 978-3-631-69615-6 (MOBI) DOI 10.3726/978-3-653-06948-8

© Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2016 All rights reserved. Peter Lang Edition is an Imprint of Peter Lang GmbH.

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