Insights from the International Competence Network of Tourism Research and Education (ICNT)
Edited By Michael Lück, Jarmo Ritalahti and Alexander Scherer
The International Competence Network of Tourism Research and Education (ICNT) covers various areas of research. ICNT’s fourth book offers insights of tourism experts with a wide range of interest and expertise on the way tourism is understood and worked in different countries around the world. The first part of this volume focuses on factors influencing the management of tourism destinations, including competition, controlling, and marketing. An in-depth view into tourist experiences is offered in the second part, with examples ranging from volcano tourism to national park and wildlife tourism, and gastronomic experiences.
Table of Figures
Eva Holmberg: Destination Competitiveness as Performance – a Study of Åland’s Competitiveness in the Tourism Market since 1995
Figure 1: The integrated model of destination competitiveness combined with the 3 Ps view
Figure 2: The geographical position of the Åland Islands Skärgårdssmak, 2015)
Sabrina Seeler and Ellen Böhling: The Role of Key Indicator-Based Controlling Systems in Strategic Destination Management – The Case of North Rhine-Westphalia
Figure 1: Community-oriented and corporate-oriented model
Figure 2: Web-based business intelligence solution ‘T-Fis’ – dashboard example (screenshot)
Figure 3: Destination marketing organisation structure in Germany
Figure 4: Tourism organisation structure in North Rhine-Westphalia
Eric Horster: Digital Tourism Marketing
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