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In the Beginning was the Image: The Omnipresence of Pictures

Time, Truth, Tradition


András Benedek and Ágnes Veszelszki

The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate.

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ACZÉL, PETRA, is a Professor at Corvinus University of Budapest and head of the Institute of Behavioural Science and Communication Theory, as well as member of the Social Communication Doctoral School. She studied at Eötvös Loránd University, Budapest, earned her PhD degree in Linguistics with a thesis titled Winning with Word: Classical and Modern Argumentation Theory in 2003, and gave her habilitation lecture in 2011. Her research interests are focused on the theory and practice of rhetoric. She is author and co-author of four books and numerous essays on verbal and visual argumentation, persuasive communication and (new) media communication. Her recent publications include contributions to the debate on “new rhetoric” and new media rhetoric, among them her paper “Enchanting Bewilderment: Concerns for Visual Rhetoric” (in András Benedek and Kristóf Nyíri eds. 2011: Images in Language: Metaphors and Metamorphoses. Series VISUAL LEARNING, vol. 1, Frankfurt/M.: Peter Lang), “Mediarhetoric: Complex Visual Literacy” (in András Benedek and Kristóf Nyíri eds. 2012: The Iconic Turn in Education. Series VISUAL LEARNING, vol. 2, Frankfurt/M.: Peter Lang); “Visionary Rhetoric: Teaching Imagistic Communication” (in András Benedek and Kristóf Nyíri eds. 2013: How to Do Things with Pictures: Skill, Practice, Performance. Series VISUAL LEARNING, vol. 3, Frankfurt/M.: Peter Lang); “Expressivity and Emotion in Visionary Rhetoric” (in András Benedek and Kristóf Nyíri eds. 2014: The Power of the Image: Emotion, Expression, Explanation. Series VISUAL LEARNING, vol. 4, Frankfurt/M.: Peter Lang), and...

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