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In the Beginning was the Image: The Omnipresence of Pictures

Time, Truth, Tradition


András Benedek and Ágnes Veszelszki

The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate.

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Visual Management of Time (Daniel L. Golden)


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Daniel L. Golden

Visual Management of Time

1.  The Use of Time

There is a striking contradiction between time as one of the most fundamental constituents of human existence, and as one of our most abstract concepts ever. While – as we can learn from inquiries made by Kristóf Nyíri (2006, 2007, 2016) – the sense of time is deeply embedded in our bodily subsistence from heartbeats to motoric gestures, this kinesthetic-biological background cannot give an exhaustive account of time functioning as a social institution. The importance of the latter was realized by several theoreticians of modern society from the early 20th century. According to Georg Simmel (1903), metropolitan life presupposes the precise coordination of actions via the harmonization of clocks. Max Weber (1922) suggested that modern bureaucracy is developing a so-called technocratic thinking through presenting itself as a machine-like entity yielding to ever better efficiency. Lewis Mumford (1934) envisioned the transformation of organic time into mechanical time in order to put social life under control. In general, modernization will make indispensable reliable time calculating systems which can be accessed through uniform ways for the whole community at any point in time.

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