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In the Beginning was the Image: The Omnipresence of Pictures

Time, Truth, Tradition


András Benedek and Ágnes Veszelszki

The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate.

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Images in the Hungarian Online News (Gergely Havasmezői)


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Gergely Havasmezői

Images in the Hungarian Online News

1.  Visual Elements in the New Media

The traditional, illustrative role of images in journalism is changing. “Digital media environments usually demand from the journalist to combine and mix text, images, video, audio and other visual graphics […],” states Fondevila-Gascón et al. (2013: 1). This fits into the much debated thesis of the “pictorial turn”: that images (again) take more important roles in our communication. “People first think in images, only later in abstract words,” states Kristóf Nyíri (2000). “The ratio of the images is increasing on the internet and in the printed press (e.g. in the tabloid press) too. Pictorial communication is turning quotidian,” writes Ágnes Veszelszki (2008).

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